聚无想 居山南——2017南京溧水无想山南民宿设计竞赛(AIM)

  • 竞赛主题: 民宿设计
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  • 报名时间:2017年10月31日 18:00 - 2018年01月22日 23:59
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  • 作品提交:2018年01月22日 23:59
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 竞赛背景:
2017年,随着民宿投资和品牌竞争进入白热化阶段,具有影响力的优质民宿品牌纷纷出走,抱团寻找新的绿洲,位于长三角腹地的南京溧水无想山南,因其良好的自然条件及深厚的文化底蕴,进入了民宿行业的视野。
 
无想山,距禄口国际机场14公里,由地铁7号线直接连通,距南京主城区约40分钟车程。随着2013年溧水的撤县改区,一系列新型城镇化建设随之开展,溧水城南无想山,植被丰富,森林覆盖率高,人文历史景点遍布,随着其艺术性,公共性,可达性的提升,无想山也必将成为南京及长三角都市圈周边游的目的地与新名片。

目前民宿行业所存在的普遍问题包括:产权模糊,违约风险,选址分散,住宿类之外的业态单一,难以形成综合产业生态以及更具纵深的用户体验,从业者在产品,营销,运营等方面的专业性亟待提升。
 
通过民宿品牌征集及落地实践,将为无想山全域旅游提供非标住宿产品的基础支撑,更重要的是在民宿行业的转型期,通过整体规划和景区产业布局,为民宿品牌集群发展开辟了一条全新路径,引导行业向专业化及有序化迈进。
 
AIM挑战:
此次竞赛鼓励民宿品牌创始人+设计师团队联合组队,首期针对无想山南片区薛家、小刘家渡、水晶村、李在凤、诸家和东山头多个村落进行定向设计,在整体定位,村域规划,产业生态、公共景观及单体民宿设计各方面提出富有创意且适宜落地的方案。
评选将由专家组评审和公众投票两部分组成,其中专家评审加公众投票将决定36个入围团队,而专家组评审结果则决定最终名次。
 
With the B&B investment and brand competitionturn white-hot I 2017, the influential quality of bed and breakfast brands havewalked out to look for a new oasis in group, South Wuxiang Mountain of Lishui Nanjinglocated in the hinterland of the Yangtze River Delta, has entered the vision ofthe B & B industry due to its good natural conditions and deep culturalheritage.
South Wuxiang Mountain is 14 km from LukouInternational Airport and directly connected by the Metro Line 7, and there’sabout 40 minutes’ driving from downtown Nanjing. As Lishui County was withdrewand became a district in 2013, a series of new urbanization construction hadbeen carried out, Wuxiang Mountain south of Lishui is rich in vegetation, highforest coverage, and scattered by the cultural and historical attractions, asthe promotion of its s artistry, publicity and accessibility, Wuxiang Mountainwill surely become the destination and the new business card for the shortdistance round Nanjing and the Yangtze River Delta metropolitan area.
The general problems in the current B & Bindustry include: the obscure property rights, default risks, scattered siteselection, as well as the single business form besides the accommodation, whichis hard to form a comprehensive industrial ecology and the deeper userexperience, and practitioners need to be improved in the professional aspectsof product, marketing and operation.
The B & B brand collection and landingpractice, shall provide based support to non-standard accommodation productsfrom the whole range tourism of Wuxiang Mountain, and more importantly, in thetransition period of the B & B industry, the overall planning and scenicindustry layout will open up a new path for the cluster development of the B& B brands, and guide the industry move forwards the professionalism andordering.
 
设计场地:
Site 1 薛家
薛家位于洪蓝镇,村庄共65户,人口193人,整村占地面积约80亩。村后水库与青山相倚,其间雷公凹茶园的茶香与傅家边果园桑葚的酸甜无不使人迷醉留恋。每到正月,附近的灵隐寺便会举行观音庙会节,这时的薛家张灯结彩,人流如织,是一年中最热闹的时候。

Xuejia is located inHonglan Town, with a total of 65 households and a population of 193 people, andthe whole village covers an area of about 80 mu. The reservoir and the greenmountain behind the village joint each other, the tea fragrance from the teagarden of Lei Gong Ao and the sour and sweet tastes of the mulberry from the Fujiabianorchard make all people fascinated and reluctant to leave. On each of the firstlunar month, there’ll be Avalokitesvara Temple Festival at the Lingyin Templenearby, Xuejia at this time will be decorated with lanterns and streamers andwith streams of people, and it’s the most bustling time of the year.

Site 2 小刘家渡
小刘家渡距晶桥镇三公里,全村面积1平方公里,共92户,人口356人。村庄毗邻新桥河,这条缓缓流淌的银丝带让刘家渡成为这里的主要交通渡口,承载着村庄的发展与交流,村边的虾田与稻田相间坐落,散发着村民们世世代代引以为豪的鲜香,每年的正月十二,邻村的笪村庙会便会笙歌鼎沸、鼓乐齐鸣,大家欢聚田侧,一起庆祝丰收的自豪与喜悦。

There’re threekilometers between Xiaoliujiadu and Jingqiao town, this village has an area of1 square kilometers, a total of 92 households and a population 356 people. Thevillage is adjacent to Xinqiao River, and this slowly flowing silver ribbon hasmade Xiaoliujiadu become the main traffic ferry here, and borne the developmentand exchange of villages, the shrimp and rice fields of the village are locatedalternatively, and diffuse the delicious smell generations of villagers are proudof, on the Lunar January 12th of each year, the temple fair of DaVillage nearby will have playing and singing, drum and music, everyone are gatheredin the fields to celebrate the pride and joy of harvest.

Site 3 水晶村
水晶村西毗邻石臼湖,北与渔歌毗邻,涵盖12个自然村,总面积12平方公里人口5400人。村内水资源丰富,螃蟹养殖已成该村特色产业,再加上建村历史悠久,清末民初时曾有三座砖窑,当地人称“水晶三窑”,街道两旁清未建筑所使用的青砖均出自于该窑,古色古香的韵味至今仍然飘满整条老街。2017年,水晶村被列为“江苏省最美乡村示范村”。

Shuijing Village is adjacentto Shijiu Lake in the west and Yuge in the north, covering 12 natural villages,it has a total area of 12 square kilometers and a population of 5400 people. Thevillage is rich in water resources, crab farming has become the village’s specialindustry, moreover, this village has a long history, there had been three brickkilns at the end of the Qing Dynasty and the early ROC period, the local peoplecalled them "crystal three kilns", all the blue bricks used for the buildingfrom the end of the Qing Dynasty on both sides of the streets were from thesekilns, the antique charm is still filling the entire street. In 2017, ShuijingVillage was listed as "the most beautiful rural village model in JiangsuProvince".

Site 4 李在凤
李在凤村是九塘行政村所辖19个自然村之一,处于凤冠山下的丘陵地带,南部毗邻小茅山和天生桥全村地域面积18平方公里,总人口4559人。群山环绕,河塘众多,山水田园空间形态丰富,。尤其是有着200多年的历史的李在凤马灯,相传乾隆皇帝来到溧水天生桥,看到树上正栖息着一只凤凰,村里又以姓李农户为主,便给村子起名李在凤村。乾隆走后,李在凤村风调雨顺、人丁兴旺,村民们自此每年过年的时候会组织各家各户跳马灯,让这份心底的欢雀充溢在村里的家家户户。

Lizaifeng Village is oneof the 19 natural villages under the jurisdiction of Jiutang AdministrativeVillage, locates in the foothills of Fengguan Mountain and joins to Xiaomaoshanand Tianshengqiao villages in the south, it has an area of 18 square kilometersand a total population of 4559 people. It’s surrounded by mountains, hasnumerous ponds and rich space forms of mountainous and water landscapes. What’sspecial is the Lizaifeng lantern with more than 200 years of history, accordingto legend, Emperor Qianlong came to Tianshengqiao at Lishui and saw a Phoenixresting in the tree, and the village is dominated by families surnamed as Li,so it’s named as Lizaifeng Village. When Qianlong left, Lizaifeng Village has goodweather for the crops and a thriving population, and at time of the SpringFestival, the villagers will organize each household to dance with the lanternsand fill the happiness from the bottom of heart among every household in thevillage.

Site 5 诸家
和凤诸家历史悠久,坐落在人杰地灵的石臼湖畔,秀美旖旎的凤栖山下,全村人口1463人,总1200.13亩。在浅滩、河道与蓝天、湖泊的交融中,诸氏族人逐渔而来的岁月,绵延了几个世纪,是一座有着近700年历史的古老渔村。“青砖小瓦马头墙,雕梁画栋飞檐角”,古香古色的诸氏宗祠与祠堂戏楼见证了和凤诸家“诗书启后人”的传统,村南面的古河道“黄家河”几百年来兼负撇洪和灌溉流淌不息,这大概也是他们历经数百年而不朽的秘密所在吧。

Hefeng Zhu Family has enjoyeda long history, and is located on the Shore of Shijiu Lake propitious forgiving birth to great men, and at the foot of the charming Fengqi Mountain, thevillage has a population of 1463 people and a total arear of 1200.13 mu. In theblending of the shallow beach, river, blue sky and lakes, the years for eachfamily to go fishing have lasted for centuries, and it’s an ancient fishingvillage with a history of nearly 700 years. "Blue brick, small tile andcorbel-step, carved beams and painted rafters with overhanging eaves", theancient and antique cemetery and ancestral hall stage have witnessed the traditionof "enlightening the offspring with books and poetry" by HefengZhujia, the ancient river "Huangjiahe" in south of the village hasbeen flowing with the tasks of sluice and irrigation for centuries, and this isprobably why they’re immortal after several centuries.

Site 6东山头
东山头位于溧水区无想山南坡洪蓝镇,无想寺行政村内,全村占地面积122.59亩,总户数73户,共136人。东山头四季都焕发着勃然生机,重山与绿林也始终都是村民引以为豪的秀美壮丽。
 
Dongshantou is locatedin Honglan Town at the south of Wuxiang Mountain of Lishui District, withinWuxiangsi administrative village, the village covers an area of 122.59 mu, athe total of 73 households and a total of 136 people. Dongshantou is full ofvitality during the four seasons, the various mountains and green forests arealways making the villagers feel proud.
 
参赛作品提交截止
2018年1月22日23:59
AIM官网(www.aim-competition.com)在线提交作品
 
提交作品要求:
提交的内容应包括:
1.民宿运营思路PPT,内容涉及民宿品牌定位、运营、营销等各方面
2.4块A1展板的设计方案——单体民宿与整村公共景观(包含但不限于总平面图、建筑平面图、室内外效果图、立面图、剖面图、效果图及分析图),以及能充分表达设计构思的画面资料(300dpi)
3.不超过500字的A4纸PDF格式设计说明一份(中英双语)
4.参赛者相关信息,包括姓名、团队介绍、地址、电话或微信、邮箱、单位、近照等资料
 
自选提交内容:
视频(2-4分钟):为使作品立意更好的呈现,可提交简短视频,含团队成员亮相,结合展板对作品的设计构思进行描述,形式不限,视频格式仅限MP4。
 
以上内容全部上传于官网进行在线提交
 
The submitted workshould include:
1. PPT for the B & Boperating ideas, with the contents relating to the B & B brand positioning,operation, marketing and other aspects
2.4 blocks of A1 displayboard design programs- single B & B and the whole village public landscape (includingbut not limited to the overall plan, building floor plan, indoor and outdoorrenderings, elevation, profile, renderings and analysis), as well as thepicture information to fully express the design concept (300dpi)
3. One PDF format designdescription on the A4 paper of no more than 500 words (Chinese and Englishversions)
4. Information about thecontestants, including the name, team introduction, address, telephone orWeChat, email, working unit, recent photos and other information
 
Optional submittedcontents:
Video (2-4 minutes): contestantscan submit a short video to better present the idea of the work, including thepresence of team members, and description on the design ideas of the works combinedwith the display board, the form is not limited, and the video format is onlyfor MP4.
 
The above contents are uploadedon the official website for the online submission
奖金及补助发放
所有团队奖金(包含邀请赛与外围赛)均由主办方统一直接一次性发放给各获奖者。落地奖励以合同签署内容为准, 按照现场施工进度逐步发放,其中房屋改造完成发放50%,在三个月内完成装修运营发放50%。最终解释权归南京溧水商贸旅游集团所有。
 
版权说明
参赛者提交作品之前,请细阅读以下条款,充分理解并表示同意。
依据国家有关法律法规,凡主动提交作品的“参赛者”或“作者”,主办方认为其已经对所提交的作品版权归属作如下不可撤销声明:
 
1、原创声明
参赛作品是参赛者原创作品,未侵犯任何他人的任何专利、著作权、商标权及其他知识产权;该作品未在报刊、杂志、网站及其他媒体公开发表,未申请专利或进行版权登记,未参加过其他比赛,未以任何形式进入商业渠道。参赛者保证参赛作品终身不以同一作品形式参加其他的设计比赛或转让给他方。否则,主办单位将取消其参赛、入围与获奖资格,收回奖金、奖品及并保留追究法律责任的权利。
 
2、参赛作品知识产权归属
作者拥有参赛作品版权,但大赛主办方及冠名企业可以行使除作者署名权以外的其他版权权利,包括但不限于无偿对竞赛作品进行再设计、使用、复制、生产、展示、出版和宣传等。大赛主办方及冠名企业,对所有参赛作品拥有展示和宣传等权利。其他任何单位和个人未经授权不得以任何形式对作品转让、复制、转载、传播、摘编。
 
All team bonuses(including invitations and qualifiers) are distributed by the organizersdirectly to the winners in one time. The implementation award should be subjectto the contented in the contracts signed, and gradually issued in accordancewith the progress of the on-site construction, among which 50% is issued whenthe housing renovation is completed, and 50% is issued when the renovation and operationare completed within three months. The final interpretation right is owned toNanjing Lishui Business Travel Group t.
 
Copyright Statement
Before submitting theworks, participant should carefully read, fully understand and agree with thefollowing terms.
In accordance with therelevant laws and regulations of the State, for the "contestants" or"authors" taking the initiative to submit the works, the organizerconsiders that they have made the following irrevocable statement of thecopyright attribution of the submitted works:
 
Intellectual property attributionof the submitted works
 
The authors have thecopyrights of the entries, while the contest sponsor and the title enterprises canexercise other copyright rights other than the author's right of authorship, includingbut not limited to re-design, use, reproduction, production, display,publishing and publicity for the competition works free of charge. The contestsponsor and title enterprises have the right to show and promote all entries.Without authorization, any other unit and individual shall not conduct transfer,reproduction, reproduction, dissemination and excerpt of the work in any form.

组织机构
主办:溧水区全域旅游建设暨无想山南建设指挥部
承办:溧水商贸旅游集团有限公司
溧水区旅游局
协办:AIM国际设计竞赛、SMART度假产业智慧平台
合作机构:开始吧·借宿、千宿

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