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With the B&B investment and brand competitionturn white-hot I 2017, the influential quality of bed and breakfast brands havewalked out to look for a new oasis in group, South Wuxiang Mountain of Lishui Nanjinglocated in the hinterland of the Yangtze River Delta, has entered the vision ofthe B & B industry due to its good natural conditions and deep culturalheritage.
South Wuxiang Mountain is 14 km from LukouInternational Airport and directly connected by the Metro Line 7, and there’sabout 40 minutes’ driving from downtown Nanjing. As Lishui County was withdrewand became a district in 2013, a series of new urbanization construction hadbeen carried out, Wuxiang Mountain south of Lishui is rich in vegetation, highforest coverage, and scattered by the cultural and historical attractions, asthe promotion of its s artistry, publicity and accessibility, Wuxiang Mountainwill surely become the destination and the new business card for the shortdistance round Nanjing and the Yangtze River Delta metropolitan area.
The general problems in the current B & Bindustry include: the obscure property rights, default risks, scattered siteselection, as well as the single business form besides the accommodation, whichis hard to form a comprehensive industrial ecology and the deeper userexperience, and practitioners need to be improved in the professional aspectsof product, marketing and operation.
The B & B brand collection and landingpractice, shall provide based support to non-standard accommodation productsfrom the whole range tourism of Wuxiang Mountain, and more importantly, in thetransition period of the B & B industry, the overall planning and scenicindustry layout will open up a new path for the cluster development of the B& B brands, and guide the industry move forwards the professionalism andordering.
Site 1 薛家
Xuejia is located inHonglan Town, with a total of 65 households and a population of 193 people, andthe whole village covers an area of about 80 mu. The reservoir and the greenmountain behind the village joint each other, the tea fragrance from the teagarden of Lei Gong Ao and the sour and sweet tastes of the mulberry from the Fujiabianorchard make all people fascinated and reluctant to leave. On each of the firstlunar month, there’ll be Avalokitesvara Temple Festival at the Lingyin Templenearby, Xuejia at this time will be decorated with lanterns and streamers andwith streams of people, and it’s the most bustling time of the year.
Site 2 小刘家渡
There’re threekilometers between Xiaoliujiadu and Jingqiao town, this village has an area of1 square kilometers, a total of 92 households and a population 356 people. Thevillage is adjacent to Xinqiao River, and this slowly flowing silver ribbon hasmade Xiaoliujiadu become the main traffic ferry here, and borne the developmentand exchange of villages, the shrimp and rice fields of the village are locatedalternatively, and diffuse the delicious smell generations of villagers are proudof, on the Lunar January 12th of each year, the temple fair of DaVillage nearby will have playing and singing, drum and music, everyone are gatheredin the fields to celebrate the pride and joy of harvest.
Site 3 水晶村
Shuijing Village is adjacentto Shijiu Lake in the west and Yuge in the north, covering 12 natural villages,it has a total area of 12 square kilometers and a population of 5400 people. Thevillage is rich in water resources, crab farming has become the village’s specialindustry, moreover, this village has a long history, there had been three brickkilns at the end of the Qing Dynasty and the early ROC period, the local peoplecalled them "crystal three kilns", all the blue bricks used for the buildingfrom the end of the Qing Dynasty on both sides of the streets were from thesekilns, the antique charm is still filling the entire street. In 2017, ShuijingVillage was listed as "the most beautiful rural village model in JiangsuProvince".
Site 4 李在凤
Lizaifeng Village is oneof the 19 natural villages under the jurisdiction of Jiutang AdministrativeVillage, locates in the foothills of Fengguan Mountain and joins to Xiaomaoshanand Tianshengqiao villages in the south, it has an area of 18 square kilometersand a total population of 4559 people. It’s surrounded by mountains, hasnumerous ponds and rich space forms of mountainous and water landscapes. What’sspecial is the Lizaifeng lantern with more than 200 years of history, accordingto legend, Emperor Qianlong came to Tianshengqiao at Lishui and saw a Phoenixresting in the tree, and the village is dominated by families surnamed as Li,so it’s named as Lizaifeng Village. When Qianlong left, Lizaifeng Village has goodweather for the crops and a thriving population, and at time of the SpringFestival, the villagers will organize each household to dance with the lanternsand fill the happiness from the bottom of heart among every household in thevillage.
Site 5 诸家
Hefeng Zhu Family has enjoyeda long history, and is located on the Shore of Shijiu Lake propitious forgiving birth to great men, and at the foot of the charming Fengqi Mountain, thevillage has a population of 1463 people and a total arear of 1200.13 mu. In theblending of the shallow beach, river, blue sky and lakes, the years for eachfamily to go fishing have lasted for centuries, and it’s an ancient fishingvillage with a history of nearly 700 years. "Blue brick, small tile andcorbel-step, carved beams and painted rafters with overhanging eaves", theancient and antique cemetery and ancestral hall stage have witnessed the traditionof "enlightening the offspring with books and poetry" by HefengZhujia, the ancient river "Huangjiahe" in south of the village hasbeen flowing with the tasks of sluice and irrigation for centuries, and this isprobably why they’re immortal after several centuries.
Dongshantou is locatedin Honglan Town at the south of Wuxiang Mountain of Lishui District, withinWuxiangsi administrative village, the village covers an area of 122.59 mu, athe total of 73 households and a total of 136 people. Dongshantou is full ofvitality during the four seasons, the various mountains and green forests arealways making the villagers feel proud.
The submitted workshould include:
1. PPT for the B & Boperating ideas, with the contents relating to the B & B brand positioning,operation, marketing and other aspects
2.4 blocks of A1 displayboard design programs- single B & B and the whole village public landscape (includingbut not limited to the overall plan, building floor plan, indoor and outdoorrenderings, elevation, profile, renderings and analysis), as well as thepicture information to fully express the design concept (300dpi)
3. One PDF format designdescription on the A4 paper of no more than 500 words (Chinese and Englishversions)
4. Information about thecontestants, including the name, team introduction, address, telephone orWeChat, email, working unit, recent photos and other information
Video (2-4 minutes): contestantscan submit a short video to better present the idea of the work, including thepresence of team members, and description on the design ideas of the works combinedwith the display board, the form is not limited, and the video format is onlyfor MP4.
The above contents are uploadedon the official website for the online submission
All team bonuses(including invitations and qualifiers) are distributed by the organizersdirectly to the winners in one time. The implementation award should be subjectto the contented in the contracts signed, and gradually issued in accordancewith the progress of the on-site construction, among which 50% is issued whenthe housing renovation is completed, and 50% is issued when the renovation and operationare completed within three months. The final interpretation right is owned toNanjing Lishui Business Travel Group t.
Before submitting theworks, participant should carefully read, fully understand and agree with thefollowing terms.
In accordance with therelevant laws and regulations of the State, for the "contestants" or"authors" taking the initiative to submit the works, the organizerconsiders that they have made the following irrevocable statement of thecopyright attribution of the submitted works:
Intellectual property attributionof the submitted works
The authors have thecopyrights of the entries, while the contest sponsor and the title enterprises canexercise other copyright rights other than the author's right of authorship, includingbut not limited to re-design, use, reproduction, production, display,publishing and publicity for the competition works free of charge. The contestsponsor and title enterprises have the right to show and promote all entries.Without authorization, any other unit and individual shall not conduct transfer,reproduction, reproduction, dissemination and excerpt of the work in any form.