美国纽约 West Elm 总部办公室室内设计(仓库改造)(West Elm Corporate Headquarters )- VM Architecture & Design

项目概况:
建筑设计: VM Architecture & Design
地点: Dumbo, Brooklyn, NY 11201, United States
建筑面积: 137500.0 m2
完工时间: 2016
照片版权: Garrett Rowland, West Elm, Lutz Vorderwuelbecke
 
项目简介:
来自建筑师的介绍。VM 建筑设计(VMAD)自 West Elm 2002年成立之初就与其合作。随着 West Elm  品牌的壮大他们共同设计并装修了4所办公空间,一个摄影棚,一个生产商的工作室,以及一些零售专营店。每一次扩大,West lm 都会请 VWAD 一起参与设计更为适宜的工作环境。
 
过去的12年West Elm发展迅猛,从一个只靠产品目录推销的小店发展为市值亿万的全球连锁店,这也意味着,他们需要一个新的公司总部了。这一次,新的总部占地十万平方英尺(约9290平方米),由VNAD的主持设计师Mark Murashige and Kay Vorderwuelbecke领导设计。新总部位于布鲁克林湖边一栋具有150年历史的帝国储存仓库(Empire Stores Warehouse)综合楼里。
 
VMAD为West Elm 设计的新办公室符合其品牌特质。双方合作致力于创造一个永不过时的精妙空间-更像是一个艺术画廊而不只是一个时尚的办公室。VMAD希望能打造一种能体现自身品牌设计审美的环境,能融合自己全球各地设计师及布鲁克林当地设计师的不同艺术元素。它也必须能凸显新West Elm办公空间(WORKSPACE)中的各色家具。VMAD的建筑师们任重道远。
 
要在一个黑暗的仓库中创造出一种画廊感实属不易。(新总部)外墙由石砌成,近2英尺(约0.6米)厚,开窗极少。使用的轻型木架,反光地板,以及视野通透的走廊确保了将窗户对空间的影响降到最低,黑暗的仓库也变得明亮通风,有利于激发设计团队的创意。由此望去,布鲁克林桥和曼哈顿桥之间的天际线和东河(East River)的风景也更加迷人。
 
厚重的木料和大量的石砖只是整个空间构成的部分元素,却拥有不容忽视的力量。为了缓和这种强大的存在感,VMAD使用了反差极大的装饰。他们精心挑选了单质金属,使用喷黑的铁材,铜,和具有年代感的黄铜,并且采用了混凝土地板,白色墙壁,和胡桃木的嵌板,凸显出West Elm产品的非同凡响。
 
设计师们在厚实的木质支柱之间创造出一个巨大的中庭,内含一个高耸大厅和一个两层多高的员工咖啡厅。这种集中的中庭可以容纳West Elm的全体员工。West Elm品牌定制的照明灯具已设计并安装;根据合同,办公空间(WORKSPACE)里每6排都要展示其家具,展示家具已安置妥当。
 
VMAD 和 West Elm 一直以来合作愉快。漂亮的新 West Elm 总部代表了这个不断成长的品牌实力,其合作伙伴的独特创意,以及其品牌价值的成功。

Architect in Charge: Mark Murashige, Kay Vorderwuelbecke, Michele Mandzy, Kimberly Gerber, Marissa Dwyer

Lighting Designer: Tillett Lighting Design Associates
MEP: ads ENGINEERS
Contractor: McGowan Builders
 
From the architect. VM Architecture and Design (VMAD) has been working with west elm since the brand was launched in 2002.? During that time, they have designed and fit-up four office spaces, a photo studio, a maker’s studio, and several new retail outlets for the growing brand. With each expansion, west elm returned to VMAD for assistance in creating ever more sophisticated and unique environments.

west elm’s awe inspiring growth over the past 12 years, from a catalog-only business to a billion-dollar global retailer meant that, yet again, they needed a new corporate headquarters. This time it would be a 100,000 sqft. project led by Mark Murashige and Kay Vorderwuelbecke, the principals at VMAD, located in the historic 150 year old Empire Stores Warehouse complex on the waterfront in Brooklyn.
 
The west elm brand ethos is at the core of VMAD’s design for the company’s new office.? VMAD worked with west elm to create a timeless and sophisticated space - more like an art gallery than a trendy office environment. VMAD wanted to develop an environment that celebrates and showcases the brand\'s design aesthetic, one that incorporates custom artistic elements created by west elm\'s world design partners and local Brooklyn artists.? The space also needed to function as a showroom for the new west elm WORKSPACE furniture line.? A lot to achieve in one space.
 
Creating a gallery feel in the dark warehouse was a challenge. The exterior walls are almost two foot thick masonry and there are very few windows in portions of the building.? The use of light shelves, reflective flooring and view corridors ensured that each window’s impact on the space was maximized and the inherently dark warehouse was turned into a bright and airy space suitable for design teams and creatives.??It also enhanced the mesmerizing views of the East River and Manhattan skyline framed between the Brooklyn and Manhattan Bridges.?
 
The heavy timber and abundance of brick is part of the character of the space, but it’s also overwhelming.? To give the west elm teams a break from the wood and brick VMAD went with a very high contrast concept for new finishes.? Carefully selected elemental metals, blackened steel, copper and antique brass, concrete floors, white walls and walnut paneling are woven into the historic space, reflecting the materiality of west elm’s products. ?
 
A large atrium was achieved by cutting away heavy timber to create a soaring lobby and an employee cafe over two floors. This provides a centralized gathering space where the west elm staff can come together for all-hands meetings. Customized versions of the brands lighting fixtures were designed and installed, and each of west elm’s six lines of Workspace, the brand’s contract furniture line, were installed in their own zone.?
 
The ongoing collaboration between VMAD and west elm works extremely well. The new west elm headquarters is a beautiful representation of a growing brand, their design partner’s creativity and the success of their brand values.? ?
 








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